Google require New Mobile friendly webpages for mobile views

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH2no2INJ3tLa6Wq_pMJsvr5Q_64WVcbZ4nxMX-6203iooVvezDSuhTkCrClZlo-juu9n3smmvLEh4J3Fk-TLBW9GZU3dbuTYHJZ_Os9VCxgH4JMny6zVKvHtMWelDCOn9USM9j0FMi14/s1600/Google-mobile-friendly-site-300x213.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH2no2INJ3tLa6Wq_pMJsvr5Q_64WVcbZ4nxMX-6203iooVvezDSuhTkCrClZlo-juu9n3smmvLEh4J3Fk-TLBW9GZU3dbuTYHJZ_Os9VCxgH4JMny6zVKvHtMWelDCOn9USM9j0FMi14/s1600/Google-mobile-friendly-site-300x213.jpg" /></a></div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">On February 26, 2015, Google <a href="http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html" style="color: #ed702b; text-decoration: none;" target="_blank" title="Google Announces that it will factor in whether or not a website is mobile friendly">announced</a> that it would, on April 21, 2015, be changing its ranking algorithms for searches conducted on mobile devices — smartphones and tablets — to factor in whether or not a website is “mobile friendly.”</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">If your site is responsive or adaptive (i.e., reformats layout and content for optimal display on whatever device is being used to access the site) or you redirect to a mobile version of your site (e.g. mobile.your-site.com or m.your-site.com), then you have nothing to worry about with this Google update.</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">But if your website isn’t responsive/adaptive, it will not rank as high in search results on these mobile devices as it does on desktop or laptop computers, and you will see your Google search rankings drop, perhaps precipitously.</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">Here’s what Google announced:</div><blockquote style="background-attachment: initial; background-clip: initial; background-image: url(http://www.hyperarts.com/wp-wp/wp-content/themes/HA_RESPONSIVE/images/blockquote.png); background-origin: initial; background-position: initial; background-repeat: no-repeat; background-size: initial; border: none; color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin: 5px 5px 20px; padding: 25px 30px 5px 70px;"><div style="color: #777777; font-size: 1em; font-style: italic; line-height: 1.5625; margin-bottom: 25px; padding: 0px;">Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.</div></blockquote><h2 style="color: #888888; font-family: 'Droid Sans', sans-serif; font-size: 1.3em; line-height: 1.25; margin: 0px 0px 10px; padding: 0px;">How will this change affect your rankings? Is it a Big One?</h2><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">A Google representative stated that this algorithm change will be bigger than Google’s 2012<a href="http://en.wikipedia.org/wiki/Google_Panda" style="color: #ed702b; text-decoration: none;" target="_blank" title="Google Panda Update">Panda update</a> (which targeted “low-quality” and “thin” sites) and its 2012 <a href="http://en.wikipedia.org/wiki/Google_Penguin" style="color: #ed702b; text-decoration: none;" target="_blank" title="Google Penguin Update">Penguin update</a>(which targeted sites utilizing <a href="http://en.wikipedia.org/wiki/Spamdexing" style="color: #ed702b; text-decoration: none;" target="_blank" title="Black-hat SEO - Spamdexing">“black-hat SEO” techniques</a> to artificially boost rankings).</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">In <a href="http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html" style="color: #ed702b; text-decoration: none;" target="_blank" title="Google Update on Mobile Friendly Requirement for Websites">it’s blog update</a> about this change, Google provides a good illustration showing the difference between a non-mobile-friendly and mobile-friendly website on a smartphone:</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;"><img alt="Google Mobile Friendly vs Not Mobile Friendly" class="aligncenter size-full wp-image-13376" height="472" src="http://www.hyperarts.com/wp-wp/wp-content/uploads/2015/04/Google-Mobile-friendly-or-not.png" style="display: block; height: auto; margin: 0px auto 10px; max-width: 100%;" width="510" /></div><h2 style="color: #888888; font-family: 'Droid Sans', sans-serif; font-size: 1.3em; line-height: 1.25; margin: 0px 0px 10px; padding: 0px;">How to Make your Website Mobile Friendly</h2><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">Here at HyperArts we build <a href="http://www.hyperarts.com/responsive-web-design-rwd/" style="color: #ed702b; text-decoration: none;" target="_blank" title="HyperArts Responsive Web Design">all websites to be responsive/mobile friendly</a> and have done so for the past several years. We generally use the <a href="http://www.hyperarts.com/web-services/web-design-development/wordpress-cms/" style="color: #ed702b; text-decoration: none;" target="_blank" title="HyperArts - WordPress Web Design and Development">WordPress CMS platform</a> to build these responsive sites and, these days, most of the available WordPress themes are responsive and thus mobile friendly.</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">We have also occasionally modified non-responsive sites built by other shops to be adaptive (similar to responsive but rather than the site being reformatted for <em>any</em> screen width, it targets specific “break points” — widths — at which the site will reformat for mobile.</div><h3 style="color: #888888; font-family: 'Droid Sans', sans-serif; font-size: 1.3em; line-height: 1.25; margin: 0px 0px 0.25em; padding: 0px;">Here are your options if your current website is not mobile friendly:</h3><ul style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin: 0px; padding: 0px 0px 25px;"><li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.hyperarts.com/wp-wp/wp-content/themes/HA_RESPONSIVE/images/list.png); background-origin: initial; background-position: 0% 0%; background-repeat: no-repeat; background-size: initial; list-style-type: none; margin: 0px 0px 5px 20px; padding: 0px 0px 0px 15px; word-wrap: break-word;"><strong>Have a new, responsive, website developed for your business or organization:</strong> You can, of course, hire a web-development shop (such as <a href="http://www.hyperarts.com/web-services/web-design-development/" style="color: #ed702b; text-decoration: none;" target="_blank" title="HyperArts - Responsive WordPress Website Design & Development">HyperArts</a>) to build you a new website and a custom theme to accommodate your design preferences and functional requirements.<br />However, if your budget isn’t sufficient to have a custom theme developed, there are many free and commercial themes available for the WordPress or Drupal CMS platforms. We recommend going with commercial themes as the providers of these themes are actual businesses, and likely to provide updates and support. I suggest avoiding free themes because these tend to be built by hobbyists who may very likely abandon the upkeep of the theme which is crucial. WordPress and Drupal are continually evolving and sometimes a theme may need an update to continue working.</li><li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.hyperarts.com/wp-wp/wp-content/themes/HA_RESPONSIVE/images/list.png); background-origin: initial; background-position: 0% 0%; background-repeat: no-repeat; background-size: initial; list-style-type: none; margin: 0px 0px 5px 20px; padding: 0px 0px 0px 15px; word-wrap: break-word;"><strong>Hire a web-development shop or developer to modify your site to be adaptive:</strong>Depending on how your current site was built, it <em>may</em> be less expensive to have a developer set up your site to reformat to optimize it for smartphones and, if necessary, tablets. Sometimes this really isn’t the most economical way to make your website mobile friendly, depending on its scale and how it was programmed.</li><li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.hyperarts.com/wp-wp/wp-content/themes/HA_RESPONSIVE/images/list.png); background-origin: initial; background-position: 0% 0%; background-repeat: no-repeat; background-size: initial; list-style-type: none; margin: 0px 0px 5px 20px; padding: 0px 0px 0px 15px; word-wrap: break-word;"><strong>Use a website builder service:</strong> For those with a small budget for a new site, there are also low-cost options where you use a service such as <a href="http://www.squarespace.com/" style="color: #ed702b; text-decoration: none;" target="_blank" title="Squarespace"><strong>Squarespace</strong></a> or <a href="http://www.wix.com/" style="color: #ed702b; text-decoration: none;" target="_blank" title="Wix"><strong>Wix</strong></a>. These services provide many mobile-friendly templates from which to choose.</li><li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.hyperarts.com/wp-wp/wp-content/themes/HA_RESPONSIVE/images/list.png); background-origin: initial; background-position: 0% 0%; background-repeat: no-repeat; background-size: initial; list-style-type: none; margin: 0px 0px 5px 20px; padding: 0px 0px 0px 15px; word-wrap: break-word;"><strong>WordPress plugins and Drupal modules for a quick fix:</strong> If you have a WordPress or Drupal site that isn’t responsive, there are a number of <a href="https://wordpress.org/plugins/search.php?q=mobile+theme" style="color: #ed702b; text-decoration: none;" target="_blank" title="WordPress Plugins to Make Your Site Mobile Friendly">WordPress plugins</a> and <a href="https://www.google.com/#q=drupal+modules+for+mobile+devices" style="color: #ed702b; text-decoration: none;" target="_blank" title="Drupal Modules to Create Mobile Friendly Version of Website">Drupal modules</a> available to at least create a quick ‘n’ dirty mobile theme to satisfy Google’s requirement for mobile friendliness.</li></ul><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">Having built new websites and also modified older sites to be adaptive, we at HyperArts feel that the best solution for the long term is to invest in a new website. If your website isn’t mobile friendly, it probably looks and behaves like an older site in other ways.</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">Design paradigms have changed pretty dramatically in the past couple of years and WordPress and Drupal are now well established and are great solutions to use for your next-generation website.</div><h2 style="color: #888888; font-family: 'Droid Sans', sans-serif; font-size: 1.3em; line-height: 1.25; margin: 0px 0px 10px; padding: 0px;">How to Check if Your Website is Mobile Friendly</h2><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">If you’re not sure whether or not your website is mobile friendly, Google has made it very easy for website owners to view their website as Google sees it, setting up <a href="https://www.google.com/webmasters/tools/mobile-friendly/" style="color: #ed702b; text-decoration: none;" target="_blank" title="Check to see if Google sees your website as mobile friendly">a page on Webmaster Tools</a> where you can enter the URL of one of your site’s pages and get Google’s take on its mobile friendliness, with a screenshot, as well. Here’s the result for the HyperArts home page:</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;"><img alt="Google Mobile Test Result" class="aligncenter size-full wp-image-13372" height="225" src="http://www.hyperarts.com/wp-wp/wp-content/uploads/2015/04/Google-Mobile-Test-Result.png" style="display: block; height: auto; margin: 0px auto 10px; max-width: 100%;" width="621" /></div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">And the nifty screenshot:</div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;"><img alt="Google Mobile Test Screenshot" class="aligncenter size-full wp-image-13373" height="466" src="http://www.hyperarts.com/wp-wp/wp-content/uploads/2015/04/Google-Mobile-Test-Screenshot.png" style="display: block; height: auto; margin: 0px auto 10px; max-width: 100%;" width="282" /></div><div style="color: #555555; font-family: 'Droid Sans', sans-serif; line-height: 25px; margin-bottom: 25px; padding: 0px;">So there it is. Below are some resources to dig a bit deeper. And feel free to ask questions in the comments.</div></div>

Google require New Mobile friendly webpages for mobile views

On February 26, 2015, Google  announced  that it would, on April 21, 2015, be changing its ranking algorithms for searches conducted on mobi...

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Life has not changed much at Google after Sundar Pichai’s elevation: Google India marketing director

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="post-img-wrap bgr-style-normal" style="margin: 0px 0px 12px; overflow: hidden; padding: 0px; position: relative;"><img alt="google-stock-image" class="attachment-full wp-post-image" height="456" src="http://st1.bgr.in/wp-content/uploads/2015/07/google-stock-image.jpg" style="border: 0px; height: auto; max-width: 100%; vertical-align: top; width: auto;" width="805" /></div><div class="text-column" style="margin: 0px; padding: 0px;"><div style="background-color: white; color: #333333; font-family: apres-regular-webfont, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 1.5em; margin-bottom: 15px; padding: 0px;">Life at Google has not changed much after the elevation of Sundar Pichai as its CEO, as the Internet company has many Indians holding senior positions, Marketing Director for Google India Sandeep Menon said yesterday.</div><div style="background-color: white; color: #333333; font-family: apres-regular-webfont, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 1.5em; margin-bottom: 15px; padding: 0px;"><span id="more-364107"></span>“Well if you look at Google a lot of senior people have been Indians, and so the life has not changed much,” Menon told reporters while responding to a query if there was a change in the mood of the company after India-born Pichai was elevated to Chief Executive Officer’s post. Menon who participated in the Google event showcasing latest product innovations said Indians have always been there working for the company. ”We have Indians such as Amit Singhal as Search Chief and Sridhar Ramaswamy as Ads Senior Vice President. Sundar Pichai has always been senior. Forty percent engineer based employees would be Indians. So, it is not that there is any dearth of Indians. They have always been there,” he said.</div><div style="background-color: white; color: #333333; font-family: apres-regular-webfont, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 1.5em; margin-bottom: 15px; padding: 0px;">Asked when is Pichai expected to visit the country, Menon said, “I cannot say when.” To a query, Menon said Prime Minister Narendra Modi will be meeting Pichai on his visit to the Silicon Valley in the US. “They have tweeted to each other and I am hoping they will meet.” On the possibility of Google India sharing details about the investments and budget earmarked in the context of Modi-Pichai meeting, Menon said, “Too early to say anything. We have been eleven years, it is not that we haven’t invested.” Asked about the fallout from Modi-Pichai meeting, Menon said, “Let the big guys meet and decide …within a month’s time we will know what comes out of the meeting.”</div><div><br /></div></div></div>

Life has not changed much at Google after Sundar Pichai’s elevation: Google India marketing director

Life at Google has not changed much after the elevation of Sundar Pichai as its CEO, as the Internet company has many Indians holding senior...

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